Marketing (Program Objectives)

To prepare students for leadership positions in an international environment by providing them with the basic knowledge of how organizations function and equipping them with the necessary skills for effective work. These skills include:

  • Analysis and problem solving

  • Critical and creative thinking

  • Effective interpersonal communication

  • Effective practice of teamwork

  • Taking initiative and calculated risks

  • Managing change

To teach how to adopt and put into practice, high professional standards and an ethical code of conduct.

To give students an integrated perspective of the functional areas of business and the economic, political, legal and social environments that affect  business enterprise.

To inculcate a global perspective and obtain an in-depth understanding of the Global  Business  Environment and its practices.

To prepare students to use contemporary technologies, to understand the strategic role of  Information and Communication Technologies in contemporary business practices.